To be released
August 10, 2008

Technology & Marketing Workshop
Technology can seem overwhelming for a new church planter, especially if you are not a natural “techno-geek.” Often we hire members of our church to design websites which are not always the best-looking or the most professional.

In this course, we will explore the ways that technology can enhance your ministry without taking tons of your time or resources. We will talk web design, branding, media campaigns, press releases, blogging, email resources and general marketing techniques.

The highlights of this workshop areThe Basics of Professional Web Development, General Marketing Strategies and Techniques, The Big Ideas behind Branding, and Online Resources that can Generate Potential Member Data with Little Effort. You will also exchange ideas and information about technologies they have found helpful in their ministries.

USP Development Workshop
Identifying your Unique Selling Proposal (USP) is the most critical step a business can take in developing its corporate identity and mission statement. 
A USP is the most compelling reason why people do business with you because it differentiates you from your competitors.

You will learn to identify your unique business practices and philosophies and create key words and phrases that bring unique qualities to life in the eyes of your prospects.

Bull's Eye Marketing Workshop
Most Business owners recognize the value of targeting a segment of their market, but most don’t. To truly increase sales, you have to narrow your focus to prospects that want or need your products or services.  The best way to do this is to find your niche market.

The Niche Marketing Workshop will show you how to become a niche marketer by identifying your unique niche products or services. 

Once identified, you will learn how to identify your niche market and successfully market to them.  You’ll see an immediate increase in your sales and your profits.

Define Your Web Proposition Workshop
Many business owners rush to the Internet to have a web-presence simply because their competitors do.  Some websites can actually do more harm than good when they are not created with forethought and an appropriate purpose.

The true purpose of building a website is to build a freeway between you and your customers.  Depending on your industry, this could mean that your site is information/support-based, sales-based, or a combination of both.

Our Web Proposition Workshop will help you define whether a website is right for your business, and if it is, what your web-selling proposition is.  With this information, you will be able to determine how to best service your clients on the web.

Find Your Business Identity Workshop
Your business identity is far more than your company’s logo and colors.  Identities are developed by a company’s mission, or purpose, through a set of values that set the performance standards and direct the fulfillment of the mission.  

You will learn to identify and evaluate your company’s set of values and incorporate them into a mission statement that will direct the operations of your business. 

You will learn how to prepare a Mission Statement that is clear and succinct, not only to you and your employees, but, equally as important, to your buying public.

Open Your Business To The Possibilities Workshop
A goal is “a statement of results to be achieved”.  Goal setting is an extremely powerful technique in reaching success.  Goal setting helps you identify your priorities and realize your dreams. 

Our Goal Setting Workshop will teach you how to write a Goal Statement using the S.M.A.R.T. system.  You will learn how to break down your goals into manageable steps and how to get motivated and stay committed.

Our Workshop will teach you that success requires setting realistic goals, developing persistent habits of effort, and being prepared for the outcome.  The first and hardest step is taking charge. Our Workshop will get you started.

Focus On Your Money Workshop
A Business Budget is a statement of how the business intends to spend money that is, or will be, available to it. Budgeting is a vital skill for people in business.

Our Budgeting Workshop is ideal for the entrepreneur. You will learn how to calculate the amount of money you will need to start up your business.

You will learn how to estimate your monthly expenses and how you can expect to cover them. You will learn how to prepare a budget that will help you create a strategy for achieving your financial goals.