Marketing Services
Although our clients may have similar objectives, their individual businesses are different - each requires personalized attention, not “cookie cutter” solutions. There are challenges to be met and opportunities to be explored via each and every corporation’s assets and strengths.  AdVersace’s job is to work closely with the client, to identify all strengths and use them to develop and grow a plan of action that takes the brand far beyond its realized market share. 

AdVersace's chief responsibility is to help accomplish the desired need for communication.  Learn how we accomplish this>>

Marketing Programs
From marketing plan, to research and concept development, and throughout the production cycle The AdVersace Team leads you ‘Our Client’ every step of the way. We assist in the calculative positioning of your business in front of your target audience.

From brand identity, throughout the creative service process, overseeing the direction of collateral and direct mail campaign production, to local and global advertising positioning, comprehensive online content, sales support materials, including development. AdVersace is there for you.

E-Newsletter Marketing
Most Business owners recognize the value of targeting a segment of their market, but most don’t apply this. To truly increase sales, you have to narrow your focus to prospects that want or need your products or services. 

To truly increase sales, you have to narrow your focus to prospects that want or need your products or services. Create stationary items that are easily used in daily business activities that brand your image. Learn more

We offer collateral content that is developed from information you provide or from interviews scheduled with your staff.

Market Research
Identify, Understand and Compel Your Customers
To create a compelling communication — one that inspires, informs and elicits action — you need to know and understand the needs and desires of your audience.

The Communications Consulting & Market Research Group at AdVersace leverages experience and practiced measures to garner insights from customers and turn those ideas into real, actionable programs and results. We can help you identify or verify:

	Motivating attributes and product features that incite purchase
	Attributes and features the market deems believable
	Language and vocabulary the market finds understandable and intuitive verses confusing and obscure

Communication Consulting
Turning research into insights, and insights into action. We develop positioning and messaging, gaining customer attention and motivating prospects toward purchase. We help create customers. These capabilities include...

	Target audience definition
	Customer acquisition and development plans
	Segment opportunity analysis
	Corporate and product positioning
	Communications audits
	Communications plans (internal and external)
	Market opportunity and competitive analyses
	Performance metrics and evaluation

Through our collective experience — and combined with key input and guidance from our clients — we help organizations communicate more effectively with their customers, turning those communications into growth.

Adept at more than simply selling a page, our strategists and sales professionals provide strategic planning, competitive analysis, detailed sales strategies and implementation plans, ancillary revenue development and marketing support for a wide variety of print and online media.

Measurable Success. Serving brands, member groups, associations and the traditional publishing market, our objectives-driven approach ensures that our programs are built to succeed against our clients’ needs. Through critical analysis, detailed planning and refined skilled implementation, we deliver results.

Proven and Skilled. Our successes include growing ad sales programs by 20-45%, developing extensive integrated marketing programs to support print page sales, redesigning and repositioning entire publishing programs, providing creative and exciting themes for trade show support, creating online revenue streams and developing new, high-impact media kits and direct marketing programs in both print and online.

We offer a network of staff and independent sales representatives, both domestic and international, which strive continuously to exceed issue goals.

Our Media Sales Group Provides...

	Print, online and integrated media sales
	Sales strategy and development
	Rate and pricing recommendations
	Media kit and sales tool development
	Media sales support services
	Advertising universe analysis
	Competitive media analysis/market positioning
	Supplement and ancillary media development

AdVersace's Media Sales Team (MST) has extensive experience in multiple niche markets. We provide end-to-end media sales solutions, or discrete projects to address specific sales and marketing challenges.