Our "Communications
Blueprint" is a standard service in most
contracts and provides a detailed guide required to
build compelling communication pieces and campaigns.
This process is also backed
by marketing consulting, direction and strategy as well
as project
management to assure success.
Project design and
development is usually fruitless without a proper
marketing direction and infrastructure. This is why
AdVersace has adapted a marketing first approach, backed
by in-house design and development.
'COMMUNICATIONS
BLUEPRINT' KEY ELEMENTS:
(After Discovery
Meeting)
-
Client
provides short company overview. Refined through
collaboration
-
Discuss/determine core values and current
selling/awareness processes
-
Define
and/or develop UVP (unique value proposition)
-
Define
and/or develop a Communications Argument
-
Discuss,
clarify and identify products & services
-
Discuss and
define marketing goals for each contracted
media. (This may be done in phases, but will
usually start with the web site.)
-
Clarify
target market
-
Determine
top competition and review their online presence
-
Develop list
of core benefits and competitive advantages
-
Categorize
organization information for best use Organize,
optimize and define web or print structure when
applicable
-
Define
multi-tiered conversion goals for web site
-
Implement
into contracted media to support this process
The above processes
easily transcends into the development of both design
and copywriting for your communication projects. They
serve as a "blueprint" to verify the building of your
communications.
Important Note:
All communications need
constant re-assessment, improvement, new ideas, and new
incentives etc. to reach their full potential. It is
very
important to often revisit, analyze, and brainstorm new
ideas for your
original "blueprint"...as well as your content, image,
calls to action,
programs, etc. This is done through our Marketing Audit
and
Optimization program.
